Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product is a film opening and it challenges the form and convention of a typical film opening by not having a production company logo at the beginning and also at the start it begins with the main character introducing himself and then the shot fades of into a light and goes into the titles and credits in a slightly developed form of a montage titles format.

• How does your media product represent particular social groups?
My media product represents the social group of students and musicians. It does this by focusing around an a college student who is dedicated to music and spends his a level years trying to see as many of his favourite bands as he possibly can, but he is part of a working class family and can not always afford to go and see certain acts. Whilst also showing some of the backstage antics of professional musicians as he sneaks backstage to see his idols.

• What kind of media institution might distribute your media product and why?
Following films like The Boat that Rocked and About a Boy, my film would be distributed by Working Title FIlms based upon previous films of an independent, British and Comedic nature.

• Who would be the audience for your media product?
My audience would be male and female between 16 and 23 and anybody with a passion for music and independent film comedy up to any age.

• How did you attract/address your audience?
The attraction would be from Barney's young age inside the film and the massive span in time of Rock n Roll and Popular music interests of Barney's throughout the film to draw in music passionistas.
We screened our films in front of a fairly large and varied audience and here is some of the feedback I received;
'give it a go'
'different, not sure'
'messy graphics, supposed to be like that'
'the pictures do work'
'needs more movement'
'wondered where it was going, then 'sound' came up, liked it'
'the music was really quirky and funny which was very good'
'looked great - sounded great'
'more variation'
'made you want to see the rest of the movie, interesting story'
'was it meant to be set in the past, because the tickets had dates on them, i liked it'
'grasped music genre'
'good music'


• What have you learnt about technologies from the process of constructing this product?
I have learnt about aspect ratios for camcorders and the ability to ready the raw footage to the ratio of which you need prior to filming so as to set up your shot to it's best prior to editing. I have learnt about combining effects on iMovie and using advanced cuts and colouring techniques to gain a better effect than is preset on iMovie such as playing into a freeze-frame or playing then going into slow-motiong and back out in one shot, also using hue adjustments to be able to use a secondary effect on the clip aswell as having the colour/lack of colour/brightness/contrast you desire also.

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I have learnt how to pull off more tricky editing tricks and how to increase fluidity. Although a major thing I have learnt from my producing my film opening is that you should always do more takes of a shot that you need, for my preliminary task I felt I really should have re-done some of the shots but never had the chance, I took this into account when filming. Another thing that helped me was being patient and persistent and not rushing to get the perfect shot. In addition to all of this I've learnt that whilst it is wise to have a storyboard and list of shots etc. it's far more important to go over and check a prop list, as shots can be thought off at any point whilst out filming but if you've forgotten a prop it could potentially ruin a day's worth of filming and mean doing it all again, thankfully I realised I had forgotten the prop not far from home so I could quickly go back and get it, but much further and it could have delay the production by at least a day.